Chicago 2012: BRAND EDITION

We’re happy to finally confirm that YES, the rumors are true. Due to an overwhelming demand, we added a 5th Bloggy Boot Camp stop in 2012. And we want you to be there.

You’re Invited to the Bloggy Boot Camp: BRAND EDITION in Chicago, IL!

We’re over-the-moon excited about our last stop for 2012. The event will be an entirely different format and something we haven’t tried before.

How is the BBC Brand Edition different from other BBC stops?

We’re glad you asked…

  • This time around, we’ll be focusing all of our education exclusively on the business of blogging. If you are interested in working with brands and making money in the space, then this is the event for you.
  • We’re planning a two day event, rather than simply one day. Join us Friday afternoon and evening for small group networking directly with brands and Saturday for a full day of education presented not only by top notch bloggers in our industry, but also the PR and brand professionals you want to reach.
  • At the end of our two days together, you’ll leave with the ideas and contacts you need to successfully pitch and execute a social media campaign.

chicago

More Details:

Dates: November 2-3, 2012
Location: Hyatt Regency Chicago, 151 East Wacker Drive, Chicago
{We’ve got a great room rate for downtown Chicago: $179/night. Just mention Bloggy Boot Camp at the time of booking. You can reach the hotel directly at +1 312 565 1234.}

Get Connected on Twitter via Hashtag #BloggyBootCamp

Interested in getting connected with our 2012 attendees? Then be sure to use the hashtag, #BloggyBootCamp, on Twitter. With over 800 women in attendance in 2012, there is always a conversation happening!

Topics for Chicago include:

Paid Blogging Campaigns: How to partner with a brand to successfully execute a paid campaign on your blog.

Brand Ambassadors: Becoming a brand ambassador/social media spokesperson can be a very lucrative opportunity for bloggers. Learn how to pitch and secure these positions.

Work/Life Balance: We all talk about achieving a balance between our online and offline worlds, but how do people really do this? Learn sure-fire techniques to succeed online while managing to not lose sight of the people who really matter.

Managing Social Media for Businesses: Monetizing your blog isn’t the only way to make money online. Another option is to manage social media for a business. Learn how to put your skills to use by growing social media accounts and increasing the bottom line for businesses.

How to Get Help, aka Be More Effective and Work Less: What if it were possible to clone yourself and get more done online? You can, but only if you consider getting an intern or assistant. Let us help you understand how to secure a paid (or unpaid) employee, what to look for in a candidate, and where to find people.

From Blog to Business: Setting yourself up as a business matters. Get the inside scoop on insurance, taxes, and which type of corporate structure is best for you.

Pitching Yourself to Local TV: Ever wish you could get in front of your local television cameras, but have no idea where to start? Learn a step-by-step approach to get airtime for you and your blog from a seasoned PR professional.

And we are still ironing out an additional topic or two, so stay tuned.

Tickets to the Chicago event are $179 during the early bird sale and $225 at the regular price. We anticipate the event will sell out very quickly, so don’t delay!

Get your ticket now!

Register for Bloggy Boot Camp Brand Edition on Eventbrite

Speakers

Industry Experts

Adam Keats, Senior Vice President, Weber Shandwick {Keynote Speaker}

Adam provides strategic oversight and leads award-winning programs that help clients achieve their public relations and marketing goals using the interactive, emerging and social media technology. Adam’s more than 15 years of experience in the digital space spans all of the firm’s key practice areas, including consumer marketing, pharmaceutical healthcare, personal technology and business-to-business. He is an accomplished public speaker and has led global seminars on interactive and social media communications.

Adam’s has worked with clients including Motorola Mobility, Campbell’s Soup Company, The National Milk Mustache “got milk?” Campaign, Kraft Foods Inc, Oscar Mayer, Unilever and Hanes Brands, Inc. Before joining Weber Shandwick, Adam managed and led interactive and digital programs for clients including Absolut, Barnes & Noble, Barilla, Johnson & Johnson, Butterball, Whirlpool Corporation, Unilever and Pizza Hut.

Vicky Assardo, Vice President, Zócalo Group {@VickyAssardo}

In her role as a vice president and account director for Zócalo Group, Vicky oversees strategic direction and execution of industry-leading programs in social, digital and Word of Mouth media for clients such as Unilever, Philips and Kimberly-Clark.

Vicky has more than 12 years experiences in global marketing communications practice including public relations, media relations, global strategy, social and digital marketing and planning, at both agency and in-house. Prior to joining Zócalo Group, Vicky spent seven years leading the global communications practice for Aveda Corporation.

Vicky holds a Bachelor of Arts from Leeds Metropolitan University in Leeds, England.

Sara Fisher, Co-Founder, 2 Moms Media {@SelfMadeMom}

2 Moms MediaSara Fisher is a Co-Founder of 2 Moms Media, a boutique PR and marketing agency that connects moms with the brands who use them. Sara was a marketer before she became a mom. She managed integrated marketing communications campaigns for internet companies, sports teams and Fortune 500 companies. In her time at the world’s largest independent public relations firm, Edelman, Sara ran international and cross-functional marketing programs for United Airlines, Toys “R” Us and Johnson & Johnson. But when she became a mom, she found her voice, and started her funny and popular mom blog, Self-Made Mom. After leaving the corporate world to focus on her children, Sara’s blog changed focus to parenting in Chicago and she started writing for Chicago Parent magazine, where she’s been a contributing writer for the past three years.

Samantha Howe, Senior Strategic Partnerships Manager, Blurb {@RenovDiaries}

As Senior Strategic Partnerships Manager at Blurb with over 15 years market experience, Samantha is responsible for the development & execution of Blurb’s global partner strategy, with a special focus on affiliate/blogger marketing. In directing Blurb’s blogger outreach and marketing programs, Samantha is always looking for new opportunities and ways to engage with the blogger community and believes passionately in creating great content. After taking on a large home renovation & design project Samantha started her blog the Renovation Diaries detailing her busy life & inspirations as a mom to two kids whilst living constantly under construction!

Sarah Ingram, Executive Director, GolinHarris {@SrIngram}

Sarah is an executive director in the GolinHarris Consumer Marketing practice in Los Angeles. She directs the agency’s work for King’s Hawaiian, WaterPik oral health products, and the Meth Project, an award-winning initiative to reduce first-time methamphetamine use. At GolinHarris, Sarah has also directed projects for Zicam, Nintendo, Mattel, Dole and Nestlé. Prior to joining GH, Sarah was a senior vice president at the LA-based Rogers Group, where she directed the Kellogg Company account and the agency’s work for the White House Office of National Drug Control Policy. She has also worked on projects with DKNY Jeans, NASCAR, Habitat for Humanity, UCLA, Childrens Hospital Los Angeles, the National Science Foundation, the Centers for Disease Control and Prevention, and breast cancer expert Dr. Susan Love.

Sarah has directed blogger outreach programs for a number of her clients, and is always looking for new opportunities to engage with the blogger community. A media relations specialist, Sarah and her team have generated national media coverage for their clients, including by the Associated Press, National Public Radio, ABC World News Tonight, Nightline, USA Today, the CBS Evening News, CNN, O: The Oprah Magazine, Glamour, The Huffington Post, The Washington Post and The New York Times.

An East Coast native, Sarah is a devoted fan of Pearl Jam, U2, fashion, and the New York City Ballet. She also loves to write, and is a contributor to the website WeBeGirls.com, writing about the world of fragrance. She and her husband live in West Hollywood, California.

Elise Loehnen, Editor in Chief, Beso.com

Elise is the editor in chief of Beso.com, a site that’s singularly devoted to shopping ideas and style inspiration. Prior to Beso, she was the editor at large and ultimately deputy editor of Lucky magazine, where she also served as the on-air spokesperson, appearing regularly on shows like Today, E!, Good Morning America, and The Early Show. She’s also the co-author of three books: Interior designer Celerie Kemble’s Black, White & A Bit In Between, and two New York Times Bestsellers, Lauren Conrad Style and Lauren Conrad Beauty. Originally from Missoula, Montana, Elise now lives in Los Angeles with her husband and two cats.

Missy Maher, Executive Vice President, Director of Modern Family Foresight, Edelman

Missy, Executive Vice President and Director of Modern Family Foresight, recently launched Marketing to the Modern Family, a research study that looks at how the influence and make-up of the family is changing. In addition, she partnered with Parenting magazine to take a deeper dive when it comes to Dads’ changing role.

In her role, Missy offers a deep knowledge of how to market to the modern family in today’s complex world.  She currently provides strategic oversight to clients including Pull-Ups, Huggies, Goodnites, Butterball, the American Egg Board and others.  She helps connect brands to moms by creating  conversations, building awareness and offering solutions to address challenges of everyday life.  Missy is closely connected to a taskforce of 50+ Edel-parents who provide a steering light, keeping on top of what’s now and what’s working.

Missy holds a Bachelor of Arts in journalism with an emphasis in Business Marketing and English from the University of Iowa. She is CEO of her household.

Allison Talamantez, Managing Partner, Sway Group {@aztalamantez}

sway groupAllison’s background encompasses traditional media, consumer product goods marketing and online community creation. As the Managing Partner of Sway In Real Life, she works closely with internal company teams to identify and accomplish marketing and sponsorship objectives with a primary focus on ROI. In her past lives at CBS, Clear Channel, Anheuser Busch and BigTent her clients ranged from consumer product goods giants including McDonald’s, Procter &Gamble, Anheuser Busch and Johnson & Johnson to regional favorites and entrepreneurs such as Garageband.com. In addition to her work at Sway In Real Life, Allison blogs at bullandchina.org.

Lauren Walker, Esq.

Lauren Walker is an attorney and is currently admitted to practice law in California. She received her J.D. from the UCLA School of Law in 2003 and has been practicing law since 2004. As a civil litigator at a law firm in San Diego, she represented many large corporations in general business litigation, personal injury cases, breach of contract disputes, warranty matters, commercial lease negotiations, and bankruptcy. In 2010 she gave up her career as a civil litigator and began advising owners of new and growing businesses regarding protecting themselves from liability, entering into contracts, and the process of incorporation. She firmly believes that legal concepts can be simplified and explained in plain language and is committed to providing legal advice to individuals without adopting the intimidation tactics and high hourly rates of a typical law practice.

Danielle Wiley, Principal, Sway Group {@foodmomiac}

Danielle Wiley has been successfully driving brands forward since 1995. Her intimate knowledge of social media strategy, trend watching, and influencer outreach stem from years of working with some of the nation’s top corporations and brands. Recognizing a market for connecting brands with the bloggers who directly influence their consumers, she created Sway Group in June 2011. Sway represents over 60 of the web’s most high profile mom bloggers (including 30 of Babble’s top 100 mom blogs) with a combined monthly reach of nearly 25 million readers. Sway in Real Life, the sister company of Sway Group, represents the fabulous ladies of Bloggy Boot Camp and SITS Girls, as well as the Fitbloggin’ Conference. Prior to forming Sway, Danielle was SVP, Director of Strategy at Edelman Digital in Chicago. There she worked on the campaigns and day-to-day social strategy of a variety of large brands, including Johnson & Johnson, Quaker, Bush’s Beans, SC Johnson, Kraft Foods, Con Agra, True Value and Kimberly Clark, impacting campaign programs from conception to execution. Danielle is a graduate of Vassar College and currently lives in the Roscoe Village neighborhood of Chicago with her husband and two children.

Bloggers

Kim Byers {@CelebShoppe}

The Celebration ShoppeKim Byers, owner and creative director of The Celebration Shoppe, a custom invitation and creative party décor company, has a passion for inspiring women to live creatively. With a masters in marketing and almost 10 years as the V.P. of Investment Marketing for JPMorgan Private Client on her resume, she understands how smart marketing drives business. Her blog, blog.thecelebrationshoppe.com, was named a Top 50 Mom Craft Blog by Babble for 2012, her designs and styling have been featured in Parents, All You, Better Homes and Gardens, Mom, Pregnancy, ivillage, Huffington Post, and others. She’s also been a contributing writer for Parents.com and Columbus Parent, as well as a brand ambassador for Kellogg’s at Snackpicks.com. And above all, she’s a mom of two clever little boys who challenge her with smiles and hugs every day so that she finds balance between her demanding online company and her family.

Meagan Francis {@MeaganFrancis}

happiest momMeagan Francis is a mother of five and a blogger, writer and happiness cheerleader, passionate about helping women – especially moms – live intentionally and find more satisfaction in their work, their families, and their homes. Meagan is the author of four books, including the Parenting title The Happiest Mom: 10 Secrets To Enjoying Motherhood (Weldon Owen, April 2011), and a frequent contributor to magazines and websites like Parents, Good Housekeeping, and Babble.com, where she writes the blog At Home With The Happiest Mom. Meagan also co-publishes a site for larger families, 4KidsorMore.com, and works as a parenting and family expert with brands like GoodNites and Heinz.

Heather King {@HeatheroftheEO}

Heather King is the author of The Extraordinary Ordinary and an editor for Story Bleed Magazine. She’s also a contributor at She Posts, Owning Pink and A Deeper Family. Heather has been featured on Fox 9 Twin Cities and in Redbook Magazine and Minnesota Parenting Magazine. She was also named one of Babble’s top 50 Twitter Moms and has been a BlogHer Voice of the Year and a BlogLuxe Award winner. Each week Heather hosts Just Write at The Extraordinary Ordinary to encourage bloggers to free write, chronicling their ordinary moments in detail as a way to see the beauty in every small thing.

When she’s not writing, Heather is most likely preparing for a speaking gig. She has spoken at fundraisers, mom’s groups and at Type A Parent, Blissdom, the Minnesota Blog Conference, Creative Alliance ’12 and the I_Blog Conference.

Heather lives in Minnesota with her husband, two boys, one girl and a dog who hates the family’s three backyard chickens. She drives her minivan with pride and has finally learned to let the house be as messy as it needs to be (very, very messy) in order for her to spend loads of time with her family and words.

Gigi Ross {@KludgyMom}

Kludgy MomGigi Ross is a mom of 2 who has adopted California as her home state. Gigi has been involved with all things internet since 1997, having launched and managed first-generation e-commerce sites for two Fortune 500 software companies. She is the voice behind KludgyMom, a snappish take on parenting and pop culture, but she’s probably best known for her posts on blogging. Gigi enjoys a diverse and lucrative freelance career, which has spanned everything from designing blogger outreach programs for startups to social media consulting to editorial roles with Federated Media, Business 2 Blogger, and of course, The SITS Girls! Gigi also co-runs Have Wine, Will Drink, a site that connects women with wine and lifestyle brands.

Kelly Tirman {@KellyTirman}

Kelly Tirman is a Natural Connector, Crowdsourcer and Change Management Business Professional specializing in eCommerce & Social Business. She is passionate about making social media strategies operational by helping companies build (and utilize) a highly-skilled virtual and flexible workforce. Kelly currently works as a Senior Business Operations Manager for Walmart’s Global eCommerce Business however in her “free-time” Kelly blogs on several topics including Urban Living, Raising Multilingual Children, Organic Beauty and Social Commerce. She happily resides in San Francisco with her husband and two children.

Lynette Young {@LynetteRadio}

women of google+Lynette Young, CEO of Purple Stripe Productions, has been helping others put their dreams into action as a social media coach, social technology specialist, and strategist for businesses since 1997. Her love (besides her family) is Google+. Ms. Young is the founder and curator of Women of Google+ with the goal of bringing together women of all backgrounds and abilities that wish to use social media to “take the worlds’ stage” for themselves and their businesses. She is one of the the most popular personalities on Google+ with well over 1.1 million followers. Lynette is called Mom by two kids and the keeper of one husband – and all three are her reason for smiling every day.

Yuliya Patsay {@YPatsay}

Bloggy Boot CampYuliya (it rhymes with “Goolia”) Patsay is Ukraine-born and San Francisco raised. She is a storyteller and social media enthusiast. Her personal blog, She Suggests, is a sassy chronicle of the ‘struggles’ in her life as the wife of an android and terminally unhip mama to one. Yuliya wears PJs to work (from home) as a freelance social media manager for companies such as Spotivate. She does a killer impression of Fran Drescher, just ask.

Tiffany Romero {@TiffanyRom}

Tiffany RomeroTiffany is a mom, wife, business owner, and entrepreneur who began blogging in March 2008. Tiffany is an active social media personality, with her own website, Tiffany Romero.com, and a social media consulting company, Launched Productions LLC. In 2009, Tiffany reaffirmed her passion for connecting women online by creating Bloggy Boot Camp, one day conferences for women in social media. Since that time, the sold out conference tour has garnered attention from The NY Times, The Huffington Post and ABC News. When not on-line, Tiffany keeps busy running a private summer camp with her husband in Los Angeles and working as the Vice President for the Western Association of Independent Camps.

Francesca Banducci {@SITSGirls}

Francesca BanducciFrancesca is a mom to three children, ages 5, 3 and a one year old. Since starting her personal blog, Francesca has received multiple awards, including recognition by Nielsen Online as one of the Top 50 Power Moms. Her interest in marketing prompted her to earn her MBA in the field and launch her own consulting company, Social Girl Media. In 2010, Francesca joined Tiffany as a partner on both The SITS Girls and Bloggy Boot Camp. Prior to joining the on-line world, Francesca studied Viticulture & Enology at UC Davis, worked at various wineries in both California and Italy, and was employed for many years at the biotech company, Genentech.

Register for Bloggy Boot Camp Brand Edition on Eventbrite